The Branding Mabbly refined Safe Rate’s brand by articulating a positioning statement that was simple, honest, and direct—just like Safe Rate. Next, Mabbly created a brand story, purpose, and personality supported by user-centered value propositions. Mabbly then developed key messaging and visuals to communicate clearly, and defined the voice and tone to ensure brand consistency. Finally, Mabbly designed the logo, color palette, typography, and custom illustrations, crafting a visual identity that was confident and calming, smart yet approachable. All in all, the branding Mabbly created positioned Safe Rate as a win-win-win for buyers, lenders, and their respective communities.